Who We Are

We met at New York Fashion Week in 2014 and instantly knew we’d be here one day. We are women with stories- some of war, some of joy and victory, but all of them taught us to be exactly who we are when it is time to pick up the pieces and build a powerful and dynamic life.

Veronica is a salon owner, national award-winning Stylist and International Educator for TIGI BEDHEAD. She has styled for the Dallas Cowboys, Dallas Mavericks, Eric Clapton, John Mayer and more! As a mom, wife and salon owner she understands the importance of creating a grab-and-go wardrobe that’s both classic and a little funky so you can get on with the business of life.

Elle builds businesses and specializes in branding and scaling high-growth, venture-backed, tech startups. This not being one. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. Her passion for personal growth started when she lost it all. She knows all too well how to balance a professional presence with her slightly edgy femininity in order to wow inside and out of the conference room.

Together, we transcend the boundaries of the typical. We rose from humble beginnings, maybe even got a little too cocky and burnt out once or twice, but we finally decided that being true to ourselves was the only way out of this thing alive.

If you’re ready for fun, we know fun! If you’re ready for real, we’ve got that too. Whether in your closet or in the dressing room, we will ensure you’re just as comfortable as you would be with friends. Our judgment-free space makes it easy to find what style makes you truly you.